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Marketing and Communications Executive
Job Reference repton/TP/128/636
Package Description
Location - Repton School (occasional travel to Repton Prep)
Hours - 40 hours per week Monday - Friday (Some evenings and Saturdays required, to be agreed in advance).
Contract - Permanent, All year round.
Salary - Competitive
Benefits - Pension Scheme, Free Sports Centre membership
Job Introduction
Repton School is always evolving. The next chapter of our story is one where brand, communications, and digital experience work as a single, seamless system across our UK family of schools.
We are looking for a ‘doer’ to join us, join in, and make things happen. You will be strategically minded, tactically well rounded, can see the big picture, and deliver the detail. You will be someone who understands that an audience’s first impression matters, and it might be made through a myriad of channels: be it a fleeting glance at our brand, reading brochure copy, targeted search, social content, earned media, reading web copy, or even receiving a personally written email. You understand that each and every one of these touchpoints must feel high quality, consistent, and compellingly Repton.
The Marketing and Communications Executive will strengthen Repton’s online presence through high-quality digital copy, excellent website management, and purposeful content creation. This role is pivotal in shaping how the school communicates with families, prospective parents, alumni, and the wider community. The scope of the role is targeted to the UK family of Schools.
Working closely with the Group Director of Marketing & Communications (DoMC), Content Creative Executive, and broader members of the MarComms & Admissions team, you will ensure our website and digital channels consistently reflect the voice, energy, and excellence of Repton School. Drawing on your eye for detail and flair for digital storytelling, you will help maintain a polished, user-centred website while supporting the creation of compelling short-form content.
This role centres on digital copy and website performance but maintains an element of creative content production, including photography, video, and reactive digital assets.
Main Responsibilities
Role Responsibilities
This is not a role for a single service specialist. It is a role for an ambitious generalist integrator: someone who can hold brand strategy, messaging, digital performance, content, communications, and admissions marketing in one hand, and use data and creativity in the other. You will work in a small, talented team and work closely with the Director of Marketing and Communications as well as the Senior Leadership Team across all Repton UK schools.
1. Brand Strategy & Integrated Communications
- Own, align, and evolve the brand voice, visual identity, and architecture across schools, ensuring coherence across every channel and touchpoint.
- Lead the development and delivery of integrated marcomms campaigns aligned to the admissions cycle, key events, and school milestones.
- Develop and maintain a robust content and communications calendar that aligns editorial, social, digital, and PR output.
- Act as the brand guardian, advising staff and external suppliers on tone, visual standards, and messaging, ultimately and building a culture where brand quality (and protection) is everyone's responsibility.
- Identify and lead opportunities for Repton to participate in relevant public conversations, thought leadership, and sector-wide dialogue.
2. Digital Strategy & Performance
- Lead the digital marketing strategy across organic and paid channels: including SEO, social media, email, and the school websites,with a clear focus on audience growth and admissions pipeline.
- Work with our web agency to oversee website strategy, structure, and content for Repton, Repton Prep, and St Wystan's, ensuring a compelling, user-centred experience that converts visitors into applicants.
- Use data and analytics (web, social, email, CRM) to drive continuous improvement across campaigns andchannels;present regular insights to senior leadership.
- Stay ahead of platform developments and emerging channels (including AI-generated content tools, short-form video platforms, and personalisation technology) and pilot appropriate new approaches.
- Oversee the school's search presence including SEO strategy, paid search, and digital advertising, working closely with the web agency.
3. Content Leadership & Storytelling
- Champion a culture of compelling, audience-first story telling, ensuring all content serves a strategic purpose and reflects the energy and excellence of Repton.
- Commission, edit, and quality-assure written, visual, and video content produced by the team, external contributors, and staff across the schools.
- Oversee the production of digital newsletters, admissions communications, event content, and key publications across schools.
- Develop and maintain a rich digital asset library, ensuring content is organised, searchable, and ready for multi-channel deployment.
- Guide and support staff-run social media accounts across schools, maintaining a consistent Repton voice and adherence to social media guidelines.
4. Admissions & Audience Engagement
- Work as a strategic ‘client’ partner to the Admissions Team, ensuring marketing and communications activity actively supports recruitment goals and reflects the admissions journey.
- Develop and manage targeted communications for key audiences: prospective families, current parents, alumni, and the wider Repton community.
- Build and oversee CRM-driven email marketing sequences that nurture prospective families from first enquiry to enrolment.
- Support wider admissions marketing in collaboration with relevant team members, ensuring messaging resonates across multiple, potentially international, markets.
5. Team Leadership & Stakeholder Management
- Line manage and develop the team, fostering a high-performing, curious, and collaborative culture.
- Build strong, trusted working relationships with Heads and key staff across schools.
- Commission and manage external agencies, freelancers, and suppliers (including our web agency) photographers, and video producers to time, budget, and quality.
- Monitor competitor schools and the wider independent education sector, sharing intelligence with relevant stakeholders including the Development and Admissions teams.
6. Reporting & Insight
- Provide the DoMC with a monthly performance report covering: website analytics, social media engagement, email performance, paid campaign results, SEO ranking, and competitor intelligence.
- Translate data into clear, actionable recommendations for the DoMC, telling the story behind the numbers.
- Track admissions-linked marketing outcomes and work with Admissions peers to establish attribution and ROI across key campaigns.
The Ideal Candidate
Person Specification
- Strong digital copywriting skills with an ability to craft compelling and brand-aligned content for web and digital platforms.
- A passion for digital storytelling and an understanding of content that resonates online.
- Competence in photography and video editing, with a creative eye for visual presentation.
- Experience using creative and editing tools such as Canva, Edits, CapCut, Adobe Express, Premiere, Final Cut Pro, or similar.
- Confidence in collaborating with staff, interviewing contributors, and gathering information for digital stories.
- Ability to manage multiple projects in a fast paced environment and respond quickly to website or content needs.
- Strong organisational skills, accuracy, and attention to detail, particularly in written English.
About Repton School
Repton is the ancient capital of Mercia, and the School, founded in 1557 from a bequest from Sir John Port of Etwall, was established on the site of a 7th century Anglo-Saxon Benedictine abbey and latterly a 12th century Augustinian priory and the School today incorporates many of the original buildings from the estate.
The School has over one thousand pupils across the Prep and Senior School, making it large enough to achieve excellence in and out of the classroom, yet small enough for individuals to grow and succeed. Repton and Repton Prep have always enjoyed a very close relationship and in 2020, the schools became a through-school.
At Repton Senior, each pupil, whether day or boarding, is a member of a House. Academic standards are high and creative activities, including music, art, drama and design, flourish. The School has a national profile in sport, in particular in football, hockey, cricket and swimming. Our pupils thrive both in and out of the classroom and they develop the skills, qualities and values that will lead to a successful life.
Repton was one of the first British schools to set up overseas schools with the establishment of Repton School Dubai in 2007, and the development of a community of international schools is key to Repton’s future vision. Currently, Repton has schools in Dubai (2), Abu Dhabi (2), China, and Egypt, with plans to open a further four more over the next few years. Repton also includes five schools in the UK (Repton, Repton Prep, St Wystan’s, Vinehall and Marlborough House) with the ambition to grow its UK family of schools.
